Selecting the Right Real Estate Broker to Market Your Property

The single most important decision you will make once you decide it is time to sell.

Consider this important checklist when selecting a broker:
Does the broker have a coherent and robust strategy for marketing my property?
Will the broker personally take the time required to give my property the personal attention needed for proper marketing? Or will my property be lost in twenty or more listings that the broker is already managing?
Is the broker willing to invest in the marketing of my property by executing on a substantive marketing campaign at their own expense?
Does the broker have a dedicated staff person to manage the marketing efforts for the listing?
Do the broker and I communicate well? Are we on the same page? Do I trust them to be honest with me and fulfill executing on the items in which have been committed.

We Will Meet Directly with Every Client to Understand Each Property’s Unique Features

We will then prepare a detailed marketing plan for the property and present that plan to the client for feedback.

While each marketing plan is unique, we will typically:
Engage a well regarded photographer to create professional images to be used in electronic and print marketing pieces.
Produce professional brochures with The Agency brand to be distributed to other brokers and prospective buyers..
Feature the property on social media and other digital marketing platforms.
Submit the property to the Telluride Multiple Listing Service with photography.
Upload the property information to The Agency Telluride website, The Agency RE global website, and other prominent real estate websites for broad internet reach.
Include the property on the next Telluride Association of REALTORS® broker tour.
Send an email blast to all regional brokers with information regarding the new listing and another email blast to a proprietary list of interested Telluride buyers.
Mail a post card introducing the property to select local property owners with notification of the new availability of the property. Local property owners often have an interest in acquiring new property or very frequently have friends who have been considering purchasing property in the Telluride region.
Personally host all regional brokers at the property to maximize property exposure and understanding.
Hold regular open houses of the property.
Advertise the property in the Telluride Daily Planet at least once per week throughout the listing period during prime weeks of every selling season.

Work With Us

We pride ourselves in providing market knowledge, expert unsurpassed real estate advisory services, and cutting-edge marketing strategies to sell your property. Contact us today to find out how we can be of assistance to you!

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